Fashion Rules OK Exhibition – Now Online

The University of Otago Special Collections is pleased to announce that the current exhibition ‘Fashion Rules OK’ is now online.

In Hollywood Costume (2012) Valerie Steele writes: ‘fashion is usually defined as the prevailing style of dress at any given time, with the implication that it is characterised, above all, by change… Fashion is also a system, involving not only the production and consumption of fashionable clothes but also discourses and imagery’. Some of these discourses and imagery are showcased in Fashion Rules OK, revealing both the allure and the work of fashion.

Drawing on a diverse collection of books, magazines, and objects, Fashion Rules OK samples the breadth and diversity of writing on this subject, and offers a glimpse below the surface of appearances. Perspectives range from the world of couture, the peripheries of production, and childhood fashions, to Chinese dress, the runway, and the laundry. It presents the highs and lows of fashion style from the Regency period to the Moderns; some iconic Fashion Greats; and aspects (often forgotten) such as fashion etiquette, fashion marketing, fashion theory, and costume. Although for want of space some important areas of fashion writing are neglected here, the exhibition is not so much a stocktake as an exploration of contrasts. Taken together, Fashion Rules OK aims to show the ubiquity of fashion in the history of daily life.

To view the online exhibition, please visit: